Taking the most memorable elements of the current identity system, and casting aside everything else, our team developed a new identity system for a new brand called ‘Wincrest Bespoke’.
Driven by minimalism, striking photography and a simpler visual structure Wincrest Bespoke aligns to the strongest parts of the parent brand, whilst introducing new elements that communicate customisation, personalisation and luxury.
In their own words, Wincrest Bespoke is 'a boutique home builder creating a level of luxury unlike any other. Wincrest Bespoke provides the perfect balance between timeless elegance, world-class design, impeccable craftsmanship and stunning finishes.'
A committed brand should ensure all of its brand experiences are cohesive and intentional. With that in mind, we ensured all physical brand objects, including information collateral, brochures and marketing items were all created using only the finest materials. This creates a direct tangible connection between branded object and desired perceptions of bespoke home design.
The Wincrest Bespoke website carries these intentional brand directives and provides a minimal, photography driven, digital experience. Functionally effortless, it ensures the brand is delivering the same message both on and offline.
