Strategy / Positioning
Having a clear, cohesive and committed brand directly impacts the way in which you communicate and engage with your audience.
Branding is about so much more than a logo. It’s your company’s persona, it’s voice, the image it projects into the world. It’s a culmination of all your touchpoints ranging from printed material, web and social presence, signage, advertising and the style of your photography. It can even include the user experience, from wayfinding and the interior design of your reception areas, all the way through to the tone of voice your staff use to greet customers. Everything matters.
Ensuring your customers are provided with enjoyable and positive experiences at each and every step of the journey is the key to repeat business and ongoing referrals.