Project Snapshot
A long-term creative partnership spanning over six years, supporting Tierell and Candice with ongoing photography, brand support and a full visual refresh. This project brought together brand development, a new Wix Studio website, improved CMS structure and practical branded collateral to create a more cohesive and user-friendly experience.
Brand Identity Refresh | Calming Visual Direction | Building Consistency | Custom Wix Studio Build
Wix Studio website rebuild with flexible responsive layouts for all devices
Canva brand kit and editable branded tools for day-to-day use
Refined fonts, colours and supporting visuals to align with the refreshed identity
User experience improvements across navigation, accessibility, performance and SEO
Brand development and visual refresh designed to feel warm, calm and welcoming
Printed and digital collateral including business card, letterhead and email signature
Deliverables
Wix Studio website rebuild with flexible responsive layouts for all devices
Canva brand kit and editable branded tools for day-to-day use
Refined fonts, colours and supporting visuals to align with the refreshed identity
User experience improvements across navigation, accessibility, performance and SEO
Brand development and visual refresh designed to feel warm, calm and welcoming
Printed and digital collateral including business card, letterhead and email signature
Deliverables
The Brief
CTGraham Psychology was ready for a fresh chapter, starting with brand development and moving into a new website experience that felt more aligned, modern and welcoming. The goal was to create a clearer identity and a stronger online presence that reflected the warmth and professionalism of the clinic, while also improving usability across desktop, tablet and mobile. Alongside the website, the wider brand needed to feel consistent across day-to-day materials, from Canva assets through to print pieces and stationery.
Approach
We began with the brand direction first, shaping a refreshed visual identity that felt calm, human and approachable. Early moodboard exploration focused on creating a softer, less clinical visual language that felt welcoming and aligned with the warmth of the clinic team. From there, the website was redesigned and rebuilt in Wix Studio using a flexible responsive framework, while fonts, colours, CMS structure, navigation and supporting brand tools were refined to create a more consistent and user-friendly experience.
Otter fact:
No two otters carry the same markings, and the same goes for a brand with its own voice and style.
What We Delivered
What We Delivered
Brand development and visual direction
A refreshed brand identity with a calming palette, modern typography and supporting graphic elements that brought more warmth, clarity and consistency to the clinic’s presence.
CMS and user experience improvements
A more considered CMS setup for services and team content, along with navigation, accessibility and performance improvements to make the site easier to use and easier to maintain.
Wix Studio website rebuild
A custom responsive website built in Wix Studio, designed to work more effectively across desktop, tablet and mobile with a more future-friendly layout structure.
Branded collateral and practical rollout
A Canva brand kit, editable templates and print pieces including stationery and a business card with appointment reminder space, helping the refreshed identity carry through into everyday use.
Outcome
With a first visit to a clinic often feeling daunting, especially for patients or carers already navigating challenges, the refreshed brand and website were designed to create a sense of calm and reassurance from the moment someone first searches online to the moment they step into the practice. The result is a more cohesive brand and website experience that better reflects the warmth, professionalism and care behind the clinic.
A thoughtful refresh
From brand development through to website design and practical rollout pieces, this project brought everything into closer alignment, visually, strategically and day to day.
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Otterly Spicy Creative at Work
(02) 8004 1013
Level 2, Suite 208,
Oran Park Podium
351 Oran Park Drive,
Oran Park NSW 2570
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Flows with you, not against you - Purposeful visual storytelling - Photography - Video - Brand Direction